Course curriculum
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1
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A warm welcome from Bell - The Sugarcraft Contessa
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How to use this course
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Your Business Wheel of Life
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What does success look like for you?
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2
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Module 1 - Workbook Download
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1 - Discover your ultimate motivating force
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2 - Perfectionism
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3 - Imposter Syndrome
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4 - Your Motivational Tool Kit
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5 - The F.E.A.R Cycle
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6 - Skills Audit
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7 - Your Inner Critic
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8- New Skills 'Hit List'
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9 - Procrastination
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10 - Purpose Driven Planning - O.P.A.H.A
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The Amazing Power of Frogs
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Module 1 - Review
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3
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Module 2 - Workbook Download
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1 - Finding your 'Sweet spot'
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1b - Possible USPs
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2 - Your Ideal Paying Clients
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3 - Irresistible Product Ranges
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4 - Competitor Analysis
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5 - S.W.O.T Analysis
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6 - Your Baking Super Power
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4
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1 - What is 'Branding' and why is it important to your business?
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2 - Your Business Vision
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3 - Beautiful Branding Research - 1: General
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4 - Beautiful Branding Research - 2: Industry Specific
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5 - Creating a Branding Mood Board
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6 - Defining Your Brand Identity
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7 - Your Professional Style Sheet
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8 - Canva
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9 - Choosing a Name & Logo
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10 - Fiverr - Outsourcing Made Simple
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10 - Fiverr - Outsourcing Made Simple
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Module 3 - Review
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5
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A quick note - Change to overheads calculations
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1 - An Introduction to Profitable Pricing
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2 - Your Money Mindset
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3- Your Current Money Blueprint
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4 - Your Upgraded Money Blueprint
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5 - Your Baking Business Definite Purpose Statement
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6 - Your Position in The Market
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7- What does success look like for you?
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8. The 'Science' of Pricing
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9. Ultimate Pricing Calculator - Introduction & Spreadsheet
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10. Ultimate Pricing Calculator - Quick Quote Calculator
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11. Ultimate Pricing Calculator - Basic Recipe Calculator
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12. Ultimate Pricing Calculator - Creating Your Panty and Supply Cupboard
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13. Ultimate Pricing Calculator - Full Order Calculators
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14. Ultimate Pricing Calculator - Price List
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15. The 'Art' of Pricing
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16. Creating a Pricelist
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Module 4 - Summary
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6
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Module 5 Introduction - Time to Fall in love with marketing!
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1: Seductive Sales Funnels
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2: The Power of Touchpoints
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3: Your Secret Sales Force
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4: K.P.Is - You Can't Manage What You Don't Measure
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5: New Marketing Opportunities
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6. Your New Market Growth Initiatives
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7: Social Proof - AKA: Getting your name out there
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8. Top Tips on Magazines & Print Advertising
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9: Top tips on markets and events
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10: Top tips on professional printables
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Module 5 - Summary
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7
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Introduction - Becoming a confident digital marketer
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1. A quick check in for for those already in business
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2. Where does your ideal client hang out?
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3. Free is FABULOUS! - Free ways to get your business featured online - Inc
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4. Effective Emails
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5. Is a website right for you?
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6. Alternative ways to sell your products online
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7. Social Media Platform Overview
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8. Facebook - What types of page do you need?
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9. Creating A Facebook Business Page
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10. Setting up a Facebook Shop - A quick guide
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11.1 Instagram - Getting started
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11.2 - Instagram - Optimising your bio
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11. 3 Instagram - Hashtags 101
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12. Developing your social media skill set
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13. Creating cracking content for your socials!
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14 - How to smash your socials with scheduling
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15. Different ways to create marketing strategies.
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Module Review
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8
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Introduction - The Systematic approach
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1: Your Compliance System
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2: Profitable Pricing System
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3: Social Media Scheduling System
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4: Financial Management System
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5: Time Management and Productivity Systems
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6: Workflow Systems to Make Business Simpler
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7: Simple Customer Management Systems
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8: Repeat Order and Referral Systems
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9: New Product Range Design and Launch System
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10: Your Continuous Improvement Strategy.
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11: Your Professional Business Marketing Strategy
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12: Your Profitable Baking Business Plan - Introduction
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13: Your Success Roadmap
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14: Your Success Project Planner
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15: Your Business Goal Setting and Tracking System
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Module Summary
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9
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Ultimate Bakers Pricing Calculator
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The Ultimate Baker's Social Media Planner
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The Ultimate Baker's Productivity Planner
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Ultimate Baker's Compliance Record Keeping System
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10
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Congratulations to you!!!
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